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Safeguard Global Handwashing Day 2017

In line with Safeguard's 50th year tradition of  hand washing education to prevent diseases and save lives, they led a movement to healthier Philippines through the Global Handwashing Day (GHD) celebration at Baseco Compound in Manila last October 12.

It has been discovered that Filipinos touch more than 23 other people per day, summing up to more than 90 ‘touches’ a day on average. However, they wash our hands only 5 times a day! There are other shocking findings that show opportunities for improvement on handwashing habits particular on specific occasions:

After using the toilet:
·         7 out of 10 Filipinos CLAIM to wash their hands after using the toilet but—ONLY 2 out of 10 really do.
·         A shocking 64% of Filipinas DO NOT wash their hands at all after using a mall toilet.

Before eating and cooking:
·         It was observed that 60% of females washed their hands with water ONLY before cooking.
·         Before feeding the kids, 40% washed their hands with water ONLY.

Before and after bonding:
o   80% of Filipinos DO NOT wash their hands after shaking hands with another person
o   40% of Filipinos DO NOT wash their hands before touching young children

After playing or travelling:
o   49% DO NOT wash their hands after using their mobile phones
o   50% DO NOT wash their hands after traveling on public transportation 

To bring attention to the importance of proper and habitual hand washing, Safeguard partnered with one of the most prominent personalities in the country today, "Pambansang Bae" Alden Richards. The nation's leading soap and Alden joined forces to educate Filipinos of the importance of hand washing through the power of a song.

Alden Richards with the children from Baseco Compound Tondo 
The celebration was graced by Procter and Gamble executives together with representatives from the Department of Health (DOH), Philippine Association of Medical Technologists (PAMET) and the Global Handwashing Partnership (GHP).
"Pambansang Bae" Alden Richards sings " 5 Hugas ng Krismas" to help educate Filipinos of proper hand washing method

Alden teaching children from Baseco the proper hand washing method.

Children of Baseco Compound Tondo

Representative from DOH, PAMET, Safeguard Executives, and Alden Richards 

Safeguard Science Expert David Khoo explained the science behind germs through a live demo that exposes how Safeguard provides long lasting protection. The soap’s unique formula inhibits re-growth of a broad spectrum of germs.

Made especially for the holidays, Safeguard is launching its Christmas gift sets, which contain Safeguard Pure White Body Wash (400ML), Pure White Liquid Handsoap (225ML) and a FREE loofa. These limited editions packs will be available for only PHP 199 beginning October 15, 2017.


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